Salesforce Credentials

Essentials of Pardot for Digital Marketers Introduction

Regardless of whether you are an accomplished client or new to Pardot, this PDT-101 (PDX-101) Essentials of Pardot for Digital Marketers course will tell you the best way to viably configure, construct, and actualize advertising work processes, just as use Pardot-produced reports in the Pardot Lightning App to settle on information-driven choices. That is to say, this PDT-101 (PDX-101) course is for Pardot Marketers, Business Users, and Salesforce Administrators.

You can get capable of planning as well as actualizing advertising work processes in Pardot Lightning App to drive your organization’s business. Moreover, you can make the stride in your vocation by turning into a Salesforce Certified Pardot Specialist once you get through PDT-101 (PDX-101). At DumpsArena, you shall find comprehensive knowledge about the exams and their corresponding courses including PDF practice exams and test engines. A golden chance to attain not once but twice the demonstrating help that would guarantee a pass in the credentials!

Gained Abilities

Once you have fully attended the PDT-101 (PDX-101) course, you will have learned the following abilities.

  • Firstly, you shall be permitting the Pardot Lightning App.
  • Elucidating the relationship generated amid Pardot and Salesforce once the Pardot Lightning App has been permitted.
  • Creating leads with Pardot Lightning App’s several lead generation tools together with forms, landing pages, and custom redirects.
  • Handling leads with Pardot Lightning App’s lead management tools together with page actions, automation rules, segmentation rules, dynamic lists, and completion actions.
  • Involving leads with Pardot Lightning App’s lead engagement tools together with email, personalization, dynamic content, and Engagement Studio.
  • Meeting the requirements of leads with Pardot Lightning App’s scoring as well as grading functionality.
  • Understanding data generated through the Pardot Lightning App’s reporting aptitudes.
  • Planning as well as implementing successful end-to-end marketing workflows by utilizing the Pardot Lightning App.

Course Topic Modules

The following course topics are focused upon in this course. These are to endorse the ability of the candidate to understand and manage every aspect of the following topics.

PDT-101 (PDX-101) Module 1: Course Introduction

  • Course Objectives
  • Learner Expectations/
  • Housekeeping
  • Additional Course Resources
  • Course Case Study

PDT-101 (PDX-101) Module 2: Salesforce Integration

  • Pardot Salesforce Relationship
  • Syncing
  • Enabling the Pardot Lightning App in Salesforce
  • Custom Fields
  • Salesforce Campaigns

PDT-101 (PDX-101) Module 3: Admin

  • Pardot Dashboard
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance

PDT-101 (PDX-101) Module 4: Visitors and Prospects

  • Visitors
  • Prospects

PDT-101 (PDX-101) Module 5: List Management

  • List Types
  • Static Lists
  • Test Lists

PDT-101 (PDX-101) Module 6: Personalization and Email Marketing

  • HML and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports

PDT-101 (PDX-101) Module 7: Forms and Landing Pages

  • Forms
  • Landing Pages
  • Forms and Landing Page Reports
  • Custom Redirects
  • Custom Redirect Reports

PDT-101 (PDX-101) Module 8: Lead Management

  • Page Actions
  • Completion Actions
  • Segmentation Rules
  • Automation Rules
  • Dynamic Lists
  • Choosing an Automation Tool

PDT-101 (PDX-101) Module 9: Lead Qualification

  • Scoring
  • Grading

PDT-101 (PDX-101) Module 10: Lead Nurturing

  • Building an Engagement Program
  • Engagement Program Reports

PDT-101 (PDX-101) Module 11: Capstone

PDT-101 (PDX-101) Module 12: Course Wrap

Meanwhile, the course is distributed between in-person and virtual classes, each of 3 days. Including that, the classes’ user interface will be of Lightning Experience. Moreover, the training specialists come from America, Asia Pacific, Europe/Middle East/Africa.

What is Salesforce?

In short terms, Salesforce is a platform that acts as a benefactor for other businesses. Besides, being a cloud-based company does not stop it from being the most integrated platform that allows Customer Relationship Management (CRM) solutions. Furthermore, the main intention behind it is to bring together users and corporations. It is a bridge between customers as well as your business that allows you services. Consequently, these services include:

  • Marketing
  • Sales
  • Commerce as well as
  • The client’s point of view

Simultaneously, this cloud-based platform goes above and beyond in cliental services. That is because it has proven this by its CRM 360 integrated CRM platform that provides a simulation of the customer’s experience. Besides developing your practical awareness in marketing, sales, commerce, and IT, etc., Salesforce provides effective, associated products as well. Moreover, with groundbreaking innovations, your business can get one-of-a-kind advantages. As they give you the first look with free three upgrades on their newest technology, consequently, the Salesforce becomes #1 in CRM platforms.

Furthermore, Salesforce provides characteristics that improve the business as well as increase its client rate. It also assists your business with solutions that effectively grow your business. Moreover, Salesforce supports you in constructing your business on a single, secure, and adaptable stage. And above all, it is simple to redo and update without anything breaking.

On top of it, it takes you in as a part of its community that is called Trailblazers. Trailblazers, as a result, help others with their trailhead academy, giving out knowledge and assistance to those in need.

Salesforce Certifications:

While being as generous as Salesforce already is, it also allows you to be a part of its administration. Moreover, its only prerequisite is acquiring appropriate credentials for the particular field for which you want to work. Consequently, Salesforce’s Trailhead is responsible for these certifications.

Concurrently, the certifications are divided by roles having subfields of certified exams:

Salesforce Administrator:

  • Administrator
  • Advanced Administrator
  • CPQ Specialist
  • Marketing Cloud Administrator
  • Salesforce Platform App Builder

Salesforce Architect:

  • Application Architect
  • B2C Solution Architect
  • B2C Commerce Architect
  • Heroku Architecture Designer
  • System Architect
  • Technical Architect

Salesforce Developer:

  • B2C Commerce Developer
  • JavaScript Developer 1
  • Marketing Cloud Developer
  • Salesforce Platform App Builder
  • Platform Developer 1
  • Platform Developer 2

Salesforce Marketer:

  • Marketing Cloud Administrator
  • Salesforce Marketing Cloud Consultant
  • Marketing Cloud Developer
  • Marketing Cloud Email Specialist
  • Pardot Specialist
  • Pardot Consultant

Salesforce Consultant:

  • Community Cloud Consultant
  • Education Cloud Consultant
  • Einstein Analytics and Discovery Consultant
  • Field Service Lightning Consultant
  • Salesforce Marketing Cloud Consultant
  • Nonprofit Cloud Consultant
  • Pardot Consultant
  • Sales Cloud Consultant
  • Service Cloud Consultant

Salesforce Marketer: Pardot Specialist

Above all, the Salesforce Certified Pardot Specialist qualification is intended for people who might want to show their abilities and information in planning and building showcasing efforts inside Pardot. The competitor would realize how to fabricate vital showcasing measures that fuse various apparatuses like email advertising, lead generation, lead capability, as well as can utilize reports to settle on information-driven choices.

Furthermore, the Salesforce Certified Pardot Specialist qualification is planned for a person who has experience utilizing the capacities of the Pardot Platform. Moreover, the Salesforce Certified Pardot Specialist for the most part has half or a year of involvement in building and executing promoting work processes with the Pardot stage.

Other than that, the Salesforce Certified Pardot Specialist applicant has the experience, abilities, and information illustrated below:

  • Awareness of the aptitudes of the Pardot platform.
  • Knowledge and understanding of the lifecycle of visitors to prospects.
  • Generate and handle Pardot marketing assets, automation, and workflows.
  • Understand metrics from Engagement History and standard dashboards in B2B Marketing Analytics.
  • Knowledge and understanding of administrative settings such as arranging scoring and grading models, organizing custom fields in Pardot, and utilizing the Recycle Bin.
  • Rectify and solve basic platform errors. (sync errors, field mapping, and supported objects)
  • Know and understand what Einstein features are presented and the ways they compare to Pardot score.

What Not To Do!

Even with a lot of study material, a candidate for this exam is not expected to know the following:

  • Package installation, layout configuration
  • Salesforce configuration of Pardot
  • Process Builder, Custom APEX, custom triggers, custom HTML, JavaScript, and CSS
  • B2B Marketing Analytics customizations, 3rd party integrations, and API

Pardot Specialist Exam Structure

The Salesforce Service Cloud Consultant certification is a quiz-based assessment having the response type of multiple-choice as well as multiple-select for 60 scored and 5 non-scored questions. Accordingly, the exam allocates 90 minutes for each candidate to complete it. Moreover, the passing result is 72% below which the candidate would have to reattempt the exam. The fee for registering for the exam is, without applicable tax, 200 US dollars and 100 US dollars when reattempting the exam. In addition to that, the exam can be attempted online or at a proctored affiliated center providing a suitable infrastructure. More than that, there are no strict prerequisites the candidate willing to take the exam needs to fulfill. However, they must have a proper understanding of the course in accordance with the exam.

It would be ideal if you note that as of November 16, 2017, some Salesforce confirmation tests may contain up to five extra, haphazardly positioned, unscored inquiries to accumulate information on inquiry execution. The term of every test has been assessed as well as acclimated to oblige the consideration of the unscored questions. These five inquiries will be notwithstanding the 60 scored inquiries on your test and will have no effect at all on your score.

Content Outline

Additionally, the Salesforce Pardot Specialist test gauges an up-and-comer’s information and abilities identified with the accompanying targets. Correspondingly, an up-and-comer ought to have active experience incorporating the Pardot stage into promoting work processes and can show the use of every one of the highlights/capacities laid below.

Domain 1: Visitors and Prospects: 8%

The very first domain in the examination is Visitors and Prospects. Moreover, this domain holds 8% of the weightage in the assessment.

  • Define the relationship between visitors and prospects.
  • When the domain gives a scenario, employ the suitable plan of action by utilizing Prospect Audits.
Domain 2: Administration: 11%

The second domain in the examination is Administration. This domain holds 11% of the weightage in the assessment.

  • Demonstrate the ways to generate, edit, and map fields.
  • Elucidate the relationship amid Pardot and Salesforce.
  • Define the abilities of the Pardot Recycle Bin.
Domain 3: Pardot Forms, Form Handlers, and Landing Pages: 20%

The third domain in the examination is Pardot Forms, Form Handlers, and Landing Pages. This domain holds 20% of the weightage in the assessment.

  • When the domain gives a scenario, detect the proficiencies, use cases, and interpret metrics of Pardot forms.
  • Detect the proficiencies, use cases, and construe reporting metrics for landing pages.
Domain 4: Lead Management: 24%

The fourth domain in the examination is Lead Management. This domain holds 24% of the weightage in the assessment.

  • Elucidate the components and use cases of an automation rule.
  • Differentiate amid the proficiencies of, use cases for, and the ways to generate diverse types of lists.
  • Describe the proficiencies of a completion action.
  • Explain the abilities of a segmentation rule.
  • Outline the skills of page actions.
  • Elucidate what a Score measures and the way the scoring is handled.
  • Explicate what a Grade measures and the way the grading is handled.
  • Recognize the aptitudes and use cases of custom redirects.
Domain 5: Email Marketing: 20%

The fifth domain in the examination is Email Marketing. This domain holds 20% of the weightage in the assessment.

  • Tell apart between an Email and an Email Template.
  • When the domain gives a scenario, detect the proficiencies and use cases for email.
  • Make a distinction between the metrics collected in Pardot email reporting.
Domain 6: Engagement Studio: 17%

The sixth domain in the examination is Engagement Studio. This domain holds 17% of the weightage in the assessment.

  • Make a distinction between the components of an engagement program.
  • Explicate the procedure of keeping it up to date an engagement program together with its assets.

Conclusion

Whether or not you are a refined customer or quite new to Pardot, this Essentials of Pardot for Digital Marketers course will reveal to you the most ideal approach to suitably design, build, and realize publicizing work measures, similarly as use Pardot-created reports in the Pardot Lightning App to make data-driven decisions. Furthermore, this course is for Pardot Marketers, Business Users, and Salesforce Administrators. In addition to that, you can get equipped for arranging and completing publicizing work measures in Pardot Lightning App to drive your association’s business. Additionally, you can make the step in your employment by transforming into a Salesforce Certified Pardot Specialist once you overcome the course.

At DumpsArena, you shall find comprehensive knowledge about the exams and their corresponding courses including PDF practice exams and test engines. A golden chance to attain not once but twice the demonstrating help that would guarantee a pass in the credentials!

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