Salesforce Credentials

Marketing Cloud Email Specialist Introduction

To summarize, the Salesforce Marketing Cloud Email Specialist qualification is for people who need to show their insight, abilities, and involvement with the accompanying territories: email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application. Meanwhile, a candidate for this exam is not expected to know HTML, JavaScript, CSS, or how to design or develop custom API Integrations. A candidate is also not expected to have in-depth knowledge of Marketing Cloud Server Side Scripting Language Syntax (AMPscript, SSJS).

One of the remunerations of holding a Salesforce credential is always being up-to-date on new product releases (updates). Accordingly, you will be required to complete the Marketing Cloud Email Specialist certification maintenance modules on Trailhead one time a year. At DumpsArena, you will have the chance to acquire the best preparation tools in order to earn your certification.

What is Salesforce?

In short terms, Salesforce is a platform that acts as a benefactor for other businesses. Being a cloud-based company does not stop it from being the most integrated platform that allows Customer Relationship Management (CRM) solutions. The main intention behind it is to bring together users and corporations. Therefore, it is a bridge between customers and your business that allows you services. These services include:

  • Marketing
  • Sales
  • Commerce as well as
  • The client’s point of view

This cloud-based platform goes above and beyond in cliental services.

It has proven this by its CRM 360 integrated CRM platform that provides a simulation of the customer’s experience. Developing your practical awareness in marketing, sales, commerce, and IT, etc., Salesforce provides effective, associated products as well. Moreover, with groundbreaking innovations, your business can get one-of-a-kind advantages. As they give you the first look with free three upgrades on their newest technology, the Salesforce becomes #1 in CRM platforms.

Furthermore, Salesforce provides characteristics that improve the business as well as increase its client rate. It assists your business with solutions that effectively grow your business. Salesforce supports you in constructing your business on a single, secure, and adaptable stage. And most amazingly, it is simple to redo and update without anything breaking.

On top of it, it takes you in as a part of its community that is called Trailblazers. Trailblazers, in turn, help others with their trailhead academy, giving out knowledge and assistance to those in need.

Salesforce Certifications:

While being as generous as Salesforce already is, it also allows you to be a part of its administration. Moreover, its only prerequisite is acquiring appropriate credentials for the particular field for which you want to work. Salesforce’s Trailhead is responsible for these certifications.

The certifications are divided by roles having subfields of certified exams:

Salesforce Administrator:

  • Administrator
  • Advanced Administrator
  • CPQ Specialist
  • Marketing Cloud Administrator
  • Platform App Builder

Salesforce Architect:

Salesforce Developer:

  • B2C Commerce Developer
  • JavaScript Developer 1
  • Marketing Cloud Developer
  • Salesforce Platform App Builder
  • Platform Developer 1
  • Platform Developer 2

Salesforce Marketer:

Salesforce Consultant:

  • Community Cloud Consultant
  • Education Cloud Consultant
  • Einstein Analytics and Discovery Consultant
  • Field Service Lightning Consultant
  • Salesforce Marketing Cloud Consultant
  • Nonprofit Cloud Consultant
  • Pardot Consultant
  • Sales Cloud Consultant
  • Service Cloud Consultant

Salesforce Marketer: Marketing Cloud Email Specialist

Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist has experience utilizing the Salesforce Marketing Cloud Email application devices in executing both strategic and vital email crusades. This user knows how to build email marketing campaigns while utilizing a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is likewise ready to investigate and tackle fundamental Marketing Cloud-explicit issues. The Salesforce Marketing Cloud Email Specialist for the most part has a half year to 1 year of involvement using the Marketing Cloud Email application and related apparatuses.

The Salesforce Marketing Cloud Email Specialist has keen knowledge and understanding of marketing terminology and best practices and has the experience, abilities, and information to:

  • Construct email marketing crusades by using several tools within Email Studio, including Content Builder.
  • Construct relational data models.
  • Send emails by utilizing email application sending techniques.
  • Construct complex email automation.
  • Generate reports of email tracking data.
  • Devote time in studying the resources in the required study materials provided by Salesforce.

Email Specialist Exam Structure

This Salesforce Marketing Cloud certification is a quiz-based assessment having the response type of multiple-choice and multiple-select for 60 scored and 5 non-scored questions. The exam allocates 90 minutes to each candidate to complete it. The passing result is 65% below which the candidate would have to reattempt the exam. The fee for registering for the exam is, without applicable tax, 200 US dollars and 100 US dollars when reattempting the exam.

The exam can be attempted online or at a proctored affiliated center providing a suitable infrastructure. There are no strict prerequisites the candidate willing to take the exam needs to fulfill. However, it is highly recommended for them to attend the MKT 101 course in order to have an extensive and thorough understanding of the certification exam.

Content Outline

The Salesforce Marketing Cloud Email Specialist test gauges an up-and-comer’s information and abilities identified with the accompanying goals. A competitor ought to have active involvement in the Marketing Cloud Email application and exhibit the information and utilization of every one of the highlights/capacities laid out below.

Domain 1: Email Marketing Best Practices: 15%

The very first domain in the examination is Email Marketing Best Practices. This domain holds 15% of the weightage in the assessment.

  • When the domain gives a customer situation, assess the aspects and methods of email marketing to project an effective email campaign.
  • When the domain gives a customer situation, identify states where legal compliance may be an issue in the course of an email campaign.
  • In the exam, when the domain gives a customer situation, distinguish aspects of an email that can impact message deliverability.
  • When the domain gives a customer situation, exhibit apt and effective subscriber acquisition tactics.
  • When the domain gives a customer situation, employ best practices of communicating with a population.
Domain 2: Email Message Design: 13%

The second domain in the examination is Email Message Design. This domain holds 13% of the weightage in the assessment.

  • When the domain gives a customer state, vouch for email design best practices to execute.
  • When the domain gives the desired output functionality, indorse ways and means for constructing responsive emails.
  • In the exam, when the domain gives the desired output prerequisites, suggest strategies to A/B test email elements.
  • When the domain gives a desired sending procedure, recommend Marketing Cloud tools to utilize when arranging an email for sending.
  • When the domain gives an email message design, determine the correct use of Approvals.
Domain 3: Content Creation and Delivery: 18%

The third domain in the examination is Content Creation and Delivery. This domain holds 18% of the weightage in the assessment.

  • When the domain gives a scenario, generate and customize an email message to meet a customer’s need.
  • In the exam, when the domain gives a scenario, send and deploy an email campaign to meet the customer prerequisite.
  • When the domain gives a scenario, have knowledge of the ways to manage content needed to deploy a customer’s email campaign.
  • Define various send proficiencies in the Email application.
Domain 4: Marketing Automation: 19%

The fourth domain in the examination is Marketing Automation. This domain holds 19% of the weightage in the assessment.

  • When the domain gives a customer situation, vouch for the suitable marketing automation solution.
  • When the domain gives a scenario to handle customer data, organize the relevant marketing automation tools.
Domain 5: Subscriber and Data Management: 28%

The fifth domain in the examination is Subscriber and Data Management. This domain holds 28% of the weightage in the assessment.

  • When the domain gives the desired output requests, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
  • While the domain gives a customer’s business necessities, establish the ways to import data into Marketing Cloud as per best practices.
  • When the domain gives a customer’s business prerequisites, arrange segmentation tools to accurately model subscribers and data.
  • At the point when the domain gives a customer scenario, suggest the marketing unsubscribe subscription management solution that satisfies the prerequisite based on customer frequency, permission, and preferences.
Domain 6: Tracking and Reporting: 7%

The sixth and final domain in the examination is Tracking and Reporting. This domain holds 7% of the weightage in the assessment.

  • When the domain gives a customer scenario, explicate the diverse metrics available for email campaigns and what each one means.
  • At the point when the domain gives an email campaign, define the steps involved to examine the performance results.
  • When the domain gives a need to run reports, organize and run Marketing Cloud ad hoc and automated reports.

Conclusion

The Salesforce Marketing Cloud Email Specialist capability is for individuals who need to show their knowledge, capacities, and association with the going with regions: email advertising best practices, message plan, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics inside the Marketing Cloud Email application.

At DumpsArena, you shall find comprehensive knowledge about the exams and their corresponding courses including PDF practice exams and test engines. It allows you to have the proper demonstration of the examination and the atmosphere. This shall further assist you in preparing with not only the content but also with the setting. A golden chance to attain not once but twice the demonstrating help that would guarantee a pass in the credentials!

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